B-to-C Events
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B-to-B Events
Key Takeaways From the mdg Event Industry Trend Report
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events are no longer judged by scale, but by value.”
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B-to-B Events
Expert Insights on How to Fortify Your Event Performance Recap
Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical.
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B-to-B Events
Five Ways to Elevate the Way You Measure Engagement at Your Events
Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers.
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B-to-B Events
Eight Ways to Make Your Events More Immersive—and Memorable
It may seem counterintuitive that the very technology we use to make our lives easier is the same technology driving people to buy cassettes, Walkmans and first-generation iPods. But here we are, pining for the 90s and all the clunky little devices that came with it. As marketers know, it’s a clear signal that nostalgia […]
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B-to-C Events
The Brief: Lemonade Spas and Malibu in Manhattan
This week’s hot takes on hot topics in experiential marketing cover lemonade spas, the Dunkin’ Barbie DreamHouse and Knicks in five, baby!
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B-to-C Events
Experiential Marketing Trend of the Week: ASMR Activations
Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]
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B-to-B Events
Watch: Justin Tabas of Bosch in The Studio at EMS 2026
Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Justin Tabas, senior experiential marketing manager at Bosch, sits down with Event Marketer’s Rachel Boucher at the 2026 Experiential Marketing Summit to talk building careers in events. Tabas shares his journey into experiential marketing, the specific moments […]
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B-to-C Events
Photo Tour: A ‘Manifesting Marilyn’ Exhibition at Genesis House Reframes Monroe as a Visionary
On what would have been Marilyn Monroe’s 100th birthday, Genesis on June 1 transformed its brand home in Manhattan into an exhibition that pays tribute to the pop culture icon, and draws parallels between her story of reinvention and the brand’s own evolution. And EM was on the scene to get the full scoop. Open […]
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B-to-B Events
The Brief: Clay Bars and Biscuit Blasters
This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.
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B-to-C Events
Experiential Marketing Trend of the Week: Rolling Stunts
Wrapped vehicles and tricked-out rides are guaranteed to turn heads, but a larger-than-life mobile installation can generate social content, earn press coverage and spark “did you see that?” conversations that keep a brand top of mind. Whether they’re wheeling into neighborhoods, city centers, festivals or popular landmarks, rolling stunts are transforming ordinary parking lots, street […]
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