B-to-B Events Archives - Page 2 of 23

Field Report: 11 Memorable Activations from the AWS re:Invent 2025 Show Floor

If you’ve never taken a slide instead of an escalator, you haven’t been to AWS re:Invent, Amazon Web Services’ flagship global cloud-computing conference, which took place Dec. 1-5 in Las Vegas. The 14th annual gathering (T3 Expo served as general contractor) brought together thousands of cloud computing experts, builders, partners, and tech enthusiasts to learn […]

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Full Coverage: The 2025 Experience Design Awards

The editors of Event Marketer have unveiled the winners of the 2025 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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Experiential in Color 2025: Inside the Program’s New Mentorship Initiative

Since the inception of our Experiential in Color recognition program in 2021, created to shine a spotlight on and help support a pipeline of verse talent and leadership in events, mentorship has consistently risen top as a key driver of new and meaningful opportunities for rising stars in the industry.

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IAAPA Expo 2025: Eight Exhibit Trends from the Business of Fun’s Show Floor

When the global attractions industry gathers under one roof at IAAPA Expo, it’s a bit of sensory overload. Flashing lights and sounds are emerging from arcade games, attendees are screaming on roller coasters and drop towers, popcorn is popping, animatronics are speaking to passersby, and kids are bouncing on inflatables. But that’s what makes this […]

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The 2025 Women in Events Special Report

Bozoma Saint John, one of the most influential chief marketers in recent history, might have lent her vast expertise to the contestants on NBC’s series “On Brand with Jimmy Fallon,” but her presence in prime time is yet another reminder of the disruption the marketing industry sorely needs as women continue to chip away at the glass ceiling.

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The 2025 Women in Events Roundtable

This year’s invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves…

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Women in Events 2025: Meet Meredith Diehn

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I always look for posters of the map and lineup or schedule so I can take a picture of them […]

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Women in Events 2025: Meet Keri Ibbitson

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. A friendly face—i.e., community! If you could change something about the industry, what would it be? Normalize self-care. Managing […]

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Women in Events 2025: Meet Becky Katz Davis

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m hyperaware of how people move and flow in any space. It’s easy for guests to bottleneck, and nothing […]

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Women in Events 2025: Meet Shanise Anderson

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. If you could change something about the industry, what would it be? I’d love to see the industry strike a better balance between flash and function. At Coachella, for example, […]

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