Agencies
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Agencies
Starbucks Ends “Race” Campaign and Other Marketing Missteps
Marketing missteps can trip us up quicker than we think. Take some lessons on how NOT to get caught in a marketing nightmare.
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Agencies
Lessons from Harley-Davidson on Seasonal Marketing
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
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Agencies
Mountain Dew Brings Back “Do the Dew”
Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the “Do the Dew” tagline for Mountain Dew.
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Agencies
3 Lessons from Prudential’s “Bring Your Challenges” Campaign
Prudential looked into our brains to find out why we’re so irrational when it comes to saving, took that info and launched the “Bring Your Challenges” campaign.
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Agencies
Use Tech to Get Customer-Obsessed
Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.
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Agencies
Championship Data Analysis Fuels Boston Celtics
A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders
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Agencies
Chief Marketer Listline March 31
Lists featured this week include Marisota and National Magazine Club.
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Agencies
Changing Expectations Key Theme of BMA15
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
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Agencies
Are Your Customers Enjoying the Experience?
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.
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Agencies
Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
