Agencies
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Agencies
How to Post Relevant Content On July 4
Don’t just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand’s character.
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Agencies
Pinterest Wants More Men
interest wants to level the playing field for its advertisers by encouraging more men to use the site.
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Agencies
TGI Friday’s Takes Customer Feedback Seriously
TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.
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Agencies
CNN Opens Content Marketing Studio for Advertisers
CNN is the latest company to open an in-house content marketing production studio to address the growing interest by marketers in branded content.
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Agencies
7 Keys to Marketing to Baby Boomers
Marketing to Baby Boomers means you are targeting a powerhouse that has 70% of the nation’s disposable income. Here’s 7 reasons why marketing to Boomers is unique.
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Agencies
Gates Corp. Refocuses Marketing on the Customer
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
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Agencies
3 Steps to Better Digital Marketing Intelligence
Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.
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Agencies
Chief Marketer Asks….What Matters Most in ROI?
We ask several top marketers….what matters most in professional (and personal) ROI?
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Agencies
Have a Mobile App? Integrate Customer LTV—or Fail
Only 16% of people will try an app more than twice before deleting it, according to Compuware.
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Agencies
At Halftime, How’s Your Digital Marketing Team Performing?
Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.
