Agencies
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Agencies
7 Reasons to Work with Online Influencers
No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here’s 7 best practices.
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Agencies
A Lesson in Sampling Best Practices
With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.
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Agencies
Why You Should Be at B2B LeadsCon
In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential
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Agencies
Coke “Happiness Meters” Pull from London Tweets
Coke is measuring happiness this summer through “Happiness Meters” that rise when Londoners tweet about Coke or tweet positive thoughts.
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Agencies
CMOs Move Marketing Work in House
More frequently, agencies are called upon to help fill in the gaps with internal brand marketing teams. Here’s three common scenarios.
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Agencies
Doritos Ask Fans to Scan its Chips
This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!
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Agencies
The Best Times to Tweet: Report
Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.
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Agencies
The Profound Truth Behind Pampers New Video
Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.
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Agencies
The Importance of the Touchscreen in Mobile Advertising
Amidst all the current industry clamor over mobile ad viewability, why isn’t anyone talking about the role of the touchscreen?
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Agencies
Should You Consider Marketing-as-a-Service?
The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.
