Agencies
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Agencies
Emerging Platforms: A New Species in the Loyalty Jungle
The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: Emerging Platforms. How it grows and evolves over the next few years bears watching.
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Agencies
Twitter Makes it Easier to “Buy Now”and Sell via a Tweet
witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.
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Agencies
10 Hot Tips to Turn Creative Ideas into Reality
This slide show goes into some detail to help us restart generating creative ideas and turn those concepts into reality.
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Agencies
Unilever’s Keith Weed on how his Massive Marketing Department Churns
Keith Weed is at the top of the marketing chain at Unilever managing 6,000 marketers. He gives us a behind-the-scenes look at the operations.
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Agencies
Make Your Employees Social Marketing Advocates
For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.
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Agencies
New App Pays Selfie Takers for Consumer Insights and Ad Opps
Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.
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Agencies
Walgreens Tests Exercise Wearables to Reward Loyal Customers
Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It’s testing exercise wearables to reward customers?
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Agencies
Less TV, More Emojis and Apps when Marketing to Millennials
This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.
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Agencies
Using Sequential Models to Predict Customer Churn
When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?
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Agencies
Chief Marketer Listline Sept. 29
Lists featured this week include Design Toscano and IoT Today.
