Agencies
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Agencies
Forbes First Ranking of Top YouTube Stars
Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.
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Agencies
Think Beyond Click-Based Metrics
Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.
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Agencies
How Digital Transformation Can Boost Customer Loyalty
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
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Agencies
Data’s Role in Event Marketing: 4 Tips
Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.
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Agencies
Are Centroids Misleading Your Advertising? (And What is a Centroid?)
Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.
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Agencies
Leveraging Data to Avoid Customer Churn: A Cautionary Tale
Customer churn has long been a problem for cable companies. Good data management can change that channel.
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Agencies
7 Tips for Successful Client Progress Meetings
This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.
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Agencies
Reebok Shuns Facebook, Finds Fame in Instagram
Here’s the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram.
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Agencies
Can Marketers Learn to Love Ad Blocking?
A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.
