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Build Branded Digital Experiences That Users Love
How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.
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8 Reasons Buyer Personas Fail
A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.
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5 Tips for Implementing Account Based Marketing
Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.
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Who doesn’t want a raise? 10 Steps to Make it Happen
We all want a raise. Here’s 10 steps for success.
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Chief Marketer Listline Oct. 27
Lists featured this week include the Barnes & Noble PIP and the Autism Spectrum Disorder Foundation.
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Mobile App Is Smooth Sailing for Princess Cruises
A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.
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5 Tips for Smoother Marketing Tech Implementations
Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.
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3 Reasons Experiential Brand Homes Deliver Strong ROI
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.
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Tommy Hilfiger Steps into Virtual Reality Marketing
Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label’s fall fashion show.
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Influencer Marketing Do’s and Don’ts
Here’s a hot list of do’s and don’ts when it comes to influencer marketing.
