Agencies
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Agencies
Burberry Uses Snapcodes to Unlock Fragrance Content
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
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Agencies
A 3 Step Brand Architecture Checkup
Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.
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Agencies
What the Internet of Things Means for Today’s CMO
Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.
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Agencies
A Campaign is Mocked and the CMO is Out
Marketing missteps happen, and here’s another one. A video to promote Rhode Island mixed up images of buildings, among other mistakes.
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Agencies
3 Tools to Analyze Instagram Content
3 tools to track and analyze Instagram content and why you need them.
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Agencies
Nissan’s New CMO Calls AOR’s Work Sh _ _!
Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.
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Agencies
Using Customer Data to Improve Marketing ROI
Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.
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Agencies
Brit + Co CEO on Why Snapchat is a New Partner
Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.
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Agencies
Digital Leads 2016 B2B Marketing Spending Growth
Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.
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Agencies
Honda Offers Sleek Driving Shoe with 2016 Civic
Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign.
