Agencies Archives - Page 236 of 1933

Anger Over ANA “Kickbacks” Report Spills Over to Cannes Lions

A report issued earlier this month by the ANA critical of “non-transparent” practices by agencies has spilled over to the Cannes Lions Festival.

Agencies

Understanding How Macro and Micro Forces Influence Marketing

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

Agencies

London Bans Unrealistic Body Image Ads on Subway

London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.

Agencies

Ad Companies for Cannabis Sprout Up

Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.

Agencies

How VoIP Can Help Marketing Attribution

One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.

Agencies

Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala

Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.

Chicken of the Sea, Sea of Possibilities

Agencies

Live from PROMONext: Chicken of the Sea Explores New Waters

Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.

Agencies

Live From PROMONext: Heineken is the Beer of Cities

A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.