Agencies
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Agencies
Taco Bell’s CMO Marisa Thalberg on the New “Feast for $1 All Day” Promotion
Marisa Thalberg talks about why the Renaissance Festival theme of the new “Feast for $1 All Day” campaign will resonant with Millennials and more.
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Agencies
Herschell Gordon Lewis’s Greatest Hits
To celebrate the life of Herschell Gordon Lewis, here’s a small collection of his contributions to Chief Marketer and Multichannel Merchant.
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Agencies
3 Ways to Feed the Relentless Content Creation Beast
If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.
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Agencies
A Guide to Success With Influencer Marketing
New audiences and instant trust are among the benefits of influencer marketing.
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Agencies
Goodbye Marketing Funnel, Hello Mobile Engagement Loop
The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.
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Agencies
Reshaping the B2B Buyer Experience
When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?
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Agencies
Why B2B Buying Decisions are Personal
Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.
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Agencies
Integrating a New Brand Strategy: 4 Tips
Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.
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Agencies
Lost a Long-Time Client? Publish a Goodbye Video
Rinck Advertising has taken a novel approach to losing a 9-year client relationship, it created an online video saying farewell.
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Agencies
Digital Transformation Pays Off in Bottom Line: Altimeter Study
A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.
