Agencies
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Agencies
Millennial Marketers Disrupt Balance of Marketing Power
Millennial Marketers are defining a new and successful marketing world order that is digital centric, social-first, and driven by video.
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Agencies
How—and Why—to Put Snapchat to Work
Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.
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Agencies
The Art Of Reinventing Your Business
It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.
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Acquisition
Octagon CMO Lou Kovacs Talks Sports, Investments & 2017
Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.
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Agencies
Pinterest Rings in Holiday Marketing Campaigns: Infographic
Tis’ the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.
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Agencies
7 Reasons Brands Fall Short in Fulfilling Brand Promises
Consumers want to know that if a company makes a brand promise, it keeps it. And if it doesn’t, that consumer will move on to a brand that will.
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Agencies
Tips to Measure 4 Social Networks
Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.
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Agencies
Arby’s CMO Rob Lynch on the Fun and Meats that Move Sales
Arby’s CMO Rob Lynch on the fun he has running the marketing department and why the new venison burgers sold out in one day.
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Agencies
Why Clean Marketing Data is Not Just for CIOs
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.