Agencies

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  Agencies

  ABM Helps Engage B2B Buyers

  Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.

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  Agencies

  Customer Data Management: What Really Matters

  How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.

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  Agencies

  The Oscars, A Night of Mix-Ups and Standout Marketing

  Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.

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  Agencies

  3 Tips for Authentically Interacting With B2B Buyers

  Here’s three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

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  Agencies

  Let Users Drive Your Website Design: 4 Tips

  Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here four ideas to keep in mind when revamping their site.

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  Agencies

  Marketer’s Most Wanted: Physicians

  In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

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  Agencies

  Mobile Budgets Up, Leadership Teams in Place: Adobe Mobile Maturity Survey

  Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.

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  Agencies

  Virgin Atlantic Rallies Seattle With Free Flight Contest

  The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.

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  Agencies

  Allstate Revamps “Worth Telling” Content Marketing Campaign

  Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.

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  Agencies

  Beware the Legal Traps Hiding in Freemium Games

  Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.