Agencies

• 

  Agencies

  Unilever VP Piyush Jain Talks AXE, Hair and Influencers

  Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.

• 

  Agencies

  Hot Demographics: Who You Need to Target in 2017

  Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.

• 

  Agencies

  Be Informed to Connect with B2B Buyers: Forrester

  To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.

• 

  Agencies

  Trucking Firm Celadon Speeds Ahead With Agile Marketing

  Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here’s how.

• 

  Agencies

  Putting B2B Marketing to the Test

  Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that’s a mistake.

• 

  Agencies

  Need a Cup of Dunkin’ Coffee? Order Ahead with Waze

  Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin’ to become the first brand to embrace Waze’s new “Order Ahead” feature.

• 

  Agencies

  Why Your Email Closing is as Important as Your Open Rate

  The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.

• 

  Agencies

  Tiger Beer Murals Made from Air Pollution

  Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.

• 

  Agencies

  Agencies Need to Realize the Client Isn’t Always Right

  It can be easy for agencies fall back on the saying “the client is always right.” You want the client to be happy, so you do things their way. The problem is that it isn’t true.

• 

  Agencies

  The Muslim Marketing Movement Marches Forward

  Some of the biggest American brands—Cover Girl, Hyatt, Chevrolet—have made Muslims the focus of their marketing as part of a larger effort to be inclusive.