Agencies
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Agencies
DM Goes Global With Charles Prescott
In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader’s Digest Association, as its first vice president of international
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Agencies
Home Again
SWIMMING POOLS and golf courses. Dance lessons and card games. Cookouts and crafts classes.It may sound like a summer camp or a luxury resort, but it’s
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Agencies
Florida Telemarketing Service Responds to Fire Alarm
A TELEMARKETING SERVICE came in handy last month when Florida officials needed to tell residents to evacuate an area because of another one of the fires
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Agencies
Instant Gratification
WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation
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Agencies
Cash From Chaos
MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for
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Agencies
Enhanced to Purchase eCommerce Corp.
ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,
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Agencies
Animorphs Changing into a MultiMedia Success
NEW YORK Quick, think of a successful children’s book series that was turned into a hit TV show? If you answered Goosebumps, you’re right, but execs at
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Agencies
Back to Shool
SHARPEN THOSE PENCILS-DM education programs are gearing up for the fall semester.* New York University’s Center for Direct Marketing will offer 10 courses
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Agencies
Much Ado About Privacy
Is it me or have we all started to go off the deep end a bit on the privacy issue?Of late, it seems nary a day goes by that someone from within or outside