Topic

Agencies

  • New Line Digs In for Nail Deal

    Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

  • UMB’s ATM DBM

    Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.

  • Underwear Over the Web

    Just in time for whoever was naughty or nice, Victoria’s Secret launched an e-commerce site last month to ply its under-wares.The site (www.victoriassecret.com)

  • Universal, Kmart To Go Steady Next Fall

    Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both

  • Mokrynski Compiles New Division

    Mokrynski & Associates Inc. has formed a list compilation division. Vice president Greg Wells, formerly of Hugo Dunhill Mailing Lists Inc. and American

  • Reel Deals

    Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of

  • Direct to the Dope Show

    Just when you thought direct marketing was getting drab, shock rocker Marilyn Manson livens things up by joining its ranks with his own online retail

  • Queen Gene

    She’s svelte, sultry and sloe-eyed. She’s Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,

  • Listline

    One Claim Dropped in D&B Lawsuit Though he is allowing the case to proceed, a federal judge has thrown out a claim in a lawsuit accusing Dun & Bradstreet

  • Rugrats to the Rescue

    Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants