Agencies
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Agencies
Two Thumbs Up: DVD Dealer Does the Right Thing
There’s a lot of talk about the accountability of Internet advertising but we fear that, in practice, it’s just that: talk. Throwing banners all across
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Agencies
Ballad in Plain DM
While wandering by a souvenir stand before a recent Bob Dylan concert at Madison Square Garden we spotted a stack of color brochures on the counter. Unlike
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Agencies
New Line Digs In for Nail Deal
Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first
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Agencies
Building Profits With Relationship Marketing
We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But
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Agencies
Directnewsline
McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising
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Agencies
Universal, Kmart To Go Steady Next Fall
Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both
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Agencies
Reel Deals
Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of
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Agencies
Gender Vendors
The French say “vive la difference” when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men’s Health, for example,
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Agencies
Survey Shows Wasted Telecom Opportunities
In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing