Agencies
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Agencies
Ballad in Plain DM
While wandering by a souvenir stand before a recent Bob Dylan concert at Madison Square Garden we spotted a stack of color brochures on the counter. Unlike
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Agencies
Building Profits With Relationship Marketing
We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But
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Agencies
Directnewsline
McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising
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Agencies
Stationer Distinguishes Itself by Offering Services
It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going
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Agencies
YOU’VE GOT SALES!
There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these
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Agencies
Gender Vendors
The French say “vive la difference” when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men’s Health, for example,
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Agencies
Creating Cookie Monsters
It’s true there are some things you can’t start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem
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Agencies
Survey Shows Wasted Telecom Opportunities
In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing
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Agencies
Marketers Find Dining Divine
Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial