Agencies
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Agencies
All of a Piece
We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift
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Agencies
Spelling Lessons
If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it
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Agencies
PROGRAM & TIMETABLE
THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,
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Successful team selling
Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support
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Agencies
One-to-One Lite
The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one
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Cut, Style and Sell
Vain was merely Seattle’s most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business
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Agencies
Reel Deals
ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version
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Agencies
Actors and Actresses
The casting of actors and actresses is changing to better reflect America’s demographic diversity. Research from the Screen Actors Guild (SAG) indicates