Agencies
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Agencies
Marketing Outside City Limits
Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be
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Agencies
Isuzu Taps Database, Gets Big Results
Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s
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Agencies
What’s Good for the Goose…
Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did
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Agencies
All of a Piece
We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift
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Agencies
Spelling Lessons
If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it
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Agencies
PROGRAM & TIMETABLE
THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,
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Agencies
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
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Agencies
Reel Deals
ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version
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Agencies
UMB’s ATM DBM
Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.