Agencies
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Agencies
5 Influencer Marketing Trends That Are Changing the Game
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
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Agencies
The Differences Between Brand Experience, Experiential and Events
There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.
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Agencies
Shopper Marketing Drives New Line of U By Kotex FITNESS
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.
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Agencies
Attention Tech Marketers: The C-Suite is Your Target Market, Too
If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here’s what that entails.
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Agencies
Conversion is Top Priority: Hubspot Report
Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.
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Agencies
How to Capture Airbnb’s Brand Experience Success
The success of Airbnb Experiences focus on three essential principles that can be leveraged by any company to elevate the quality of its own brand experiences.
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Agencies
Modern Marketing Health Check: Is Your Organization Enabled for Experience Management?
Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.
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Agencies
Lululemon This is Yoga Marks First Global Brand Campaign
On a quest to reach new customers, Lululemon’s This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.
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Agencies
Ivan Pollard out at Coke as CEOs Search for “Whole-Brained” CMOs
CMO churn at Coca-Cola is likely blamed on the massive sales fall off over the last four years as consumers switch from sugary drinks to more healthy choices.
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Agencies
Kroger Gives Blue Apron a Shove by Launching its Own Meal Kit
Kroger is not about to be infringed on by the likes of meal-delivery services Blue Apron and Purple Carrot—it is going big on its own Prep + Pared meal kits.
