Agencies
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Agencies
THE Weakest Link
Both the beauty and the curse of the telephone channel is the two-way access it gives customers to your company in real time. When it works well it is
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Agencies
Beyond Rip & Read
Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The
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Agencies
Improve Your QA, ASAP
Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive
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Agencies
Telephone Turnaround
After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify
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Agencies
Best Medicine
CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside
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Agencies
Direct News Line
Photo Database Threatens DM Fallout MARKETING ACCESS to motor vehicle data has been called into question once again following the disclosure that Nashua,
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Agencies
IRS Overruled
A FEDERAL APPEALS COURT has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with
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Agencies
And the Caples Winners Are…
THE BIG WINNER at the 21st annual John Caples International Awards may be The Martin Agency, Richmond, VA. Martin not only picked up two first places
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Agencies
Great Expectations
I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have