Agencies
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Agencies
Telephone Turnaround
After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify
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Agencies
Signature Group Plans Mexico Test
The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.The
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Agencies
Join the Club
Hoping to offset sagging catalog sales, Damark International Inc. is investing more resources in membership clubs sold primarily by inbound telemarketing.In
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Agencies
Bible Has New Author
A DM father is bequeathing the direct marketing bible to a DM son.The seventh edition of “Successful Direct Marketing Methods” will be co-edited by DM
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Agencies
List Source
Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated
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Agencies
IRS Overruled
A FEDERAL APPEALS COURT has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with
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Agencies
Bill Would Cut Virginia Spam
VIRGINIA BECAME THE first state to pass legislation controlling unsolicited commercial e-mail (“spam”) late last month, when its House of Delegates unanimously
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Agencies
A Simple Goal: Please the Customer
SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and