Agencies
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Agencies
General Mills Plays Games
General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation
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Agencies
Beyond Rip & Read
Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The
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Agencies
Improve Your QA, ASAP
Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive
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Agencies
Telephone Turnaround
After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify
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Agencies
Signature Group Plans Mexico Test
The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.The
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Agencies
Dialing for Dictators
Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued
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Agencies
Join the Club
Hoping to offset sagging catalog sales, Damark International Inc. is investing more resources in membership clubs sold primarily by inbound telemarketing.In
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Agencies
Calling Capitol Hill
With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists
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Agencies
A Ringing Endorsement
Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,