Agencies
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Agencies
General Mills Plays Games
General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation
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Agencies
We’ll Call You
A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer
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Agencies
Dialing for Dictators
Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued
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Agencies
Online With the Operator
Online shoppers may prefer to skip the mall, but they still like to hear those four soothing words, “May I help you?” now and then. In a Yankelovich study,
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Agencies
THE Weakest Link
Both the beauty and the curse of the telephone channel is the two-way access it gives customers to your company in real time. When it works well it is
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Agencies
Beyond Rip & Read
Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The
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Agencies
Improve Your QA, ASAP
Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive
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Agencies
A Ringing Endorsement
Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,
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Agencies
Telephone Turnaround
After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify