Agencies
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Agencies
New Risk Model For Prospects With No Credit History
Equifax, Atlanta, released Thin Rank, a new risk modeling software that rank orders consumers with little or no credit history.Up to now, Equifax maintains,
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Agencies
The Call Of the Web: Tele-regulations could migrate online
As teleservices and Internet applications converge, online marketers should keep a close eye on telemarketing legislation.”There’s not much regulation
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Agencies
UPDATING THE NEW DM: It Costs More to Get Them Than to Keep Them. Sez Who?
THE LEAD STORY in the December issue of DIRECT (“Don’t Be Lulled”) featured a pie chart indicating that in 1999, companies were spending 50% of their
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Agencies
Top Shelf: Marketing execs rank the best grocers and food companies.
The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s
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Agencies
Oiling…No, Make That Greasing…the Olympic Lamp
ALONG WITH “legal ethics” and “military intelligence,” “Olympic Games” is a current oxymoron.Games? Games are a bunch of kids choosing sides for softball,
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Agencies
Go to Logo
A CYBERMARKETER WITH a newfangled method for designing and marketing logos and the like is moving to make its mark.MadeToOrder.com, in Redwood City, CA,
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Agencies
What you don’t know can hurt you
Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of
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Agencies
Like “Seinfeld,” This Ad’s About Nothing
Art Technology Group appears to be a terrific e-commerce resource for major players – but you’d never guess from looking at the ad for its Web siteART
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Agencies
Never Enough Time (or a Dozen Ways to Find Time)
Strategy is the art of making use of time and space. I am less chary of the latter than the former; space we can recover, time never. – NapoleonQ. What