Agencies
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Agencies
New Risk Model For Prospects With No Credit History
Equifax, Atlanta, released Thin Rank, a new risk modeling software that rank orders consumers with little or no credit history.Up to now, Equifax maintains,
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Agencies
Paging Dr. Anne
MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts
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Agencies
Party Line
The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing
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Agencies
Return to Sender: Mailers lash out at proposed double-digit hikes
MAILERS ARE RESENTFUL that the U.S. Postal Service could request a rate hike in light of all the surpluses it’s registered over the past few years. But
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Agencies
To Tell the Tooth
There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option
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Agencies
Taking Loyalty’s Measure
THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture
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Agencies
Toy Story, Too
LAST FALL, we dropped by the New York Marriott Marquis to observe the judging of the 1999 Caples Awards entries.In addition to the curious sight of watching
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Agencies
OPINION: Day of Infamy
USPS betrays mailers with its postal rate requestThe U.S. Postal Service finally has filed with the Postal Rate Commission its request for new, higher
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Agencies
The Call Of the Web: Tele-regulations could migrate online
As teleservices and Internet applications converge, online marketers should keep a close eye on telemarketing legislation.”There’s not much regulation