Agencies
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Agencies
Out With the Old
The U.S. Postal Service has filed for a rate increase. It’s no surprise: Postmaster General William Henderson has been signaling mailers for months about
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Agencies
What Were They Thinking? USPS rate proposals are contradictory – and self-defeating
THE NEW RATE case is one of the most illogical I’ve ever seen. Proposing the largest hikes for those who participate in worksharing discounts, it asks
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Agencies
NOT AGAIN: Direct mailers are staggered by the proposed postal rate hike
Reaction ranged from disgust to outrage in January when the U.S. Postal Service said it would seek up to double-digit hikes for some commercial mail starting
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Agencies
The End of the World as We Know It?
YEAH, YEAH, sure, sure. Jan. 1, 2000 has come and gone, and Y2K turned out to be the most over-hyped dud since the “Seinfeld” finale. Our computers still
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Agencies
AFP Settlement Approved
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,
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Agencies
No Bull: HotData helps firm pick prime prospects
Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such
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Agencies
DIRECT MAIL: Environmental Moo-vement
A DIRECT MAIL PACKAGE we recently received urges us to preserve “key wildlife habitat” by eating its denizens.An enclosed catalog, from Lander, WY-based
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Agencies
Offline Ads: Is TV a bust for dot-coms?
Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause
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Agencies
ONLINE SWEEPSTAKES: Winner Takes All
When Alisa Mills heard that she was the winner of a use-it-or-lose-it $25,000 online holiday sweepstakes promotion her first reaction was disbelief.”I