New Risk Model For Prospects With No Credit History

Posted on by Chief Marketer Staff

Equifax, Atlanta, released Thin Rank, a new risk modeling software that rank orders consumers with little or no credit history.

Up to now, Equifax maintains, consumers whose financial histories were "too thin" to be used in a traditional credit risk assessment model would be lumped with and treated the same as higher risk groups. Thin Rank would be used as part of secondary evaluation to rate the consumers as higher or lower risk, perhaps resulting in better rates.

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