A test on Snapchat over the holidays was successful enough for Brit + Co, an online platform that provides tools to teach, inspire and enable creativity among women and girls, to strike a deal with the media messaging app to host regular content featuring crafts, cooking, lifestyle and shopping content.
A 7-person team is producing the content on the Discover channel. In this Q&A with Digiday, Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat users and why the focus is on holidays. She also discusses which social media platforms inform content ideas, whether mobile is a challenge and restrictions for content on Discover.
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