PR/Comms
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Branding/Marketing
How Alix Earle Is Translating Viral Visibility Into a Permanent Brand Legacy
Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.
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Crisis Management
The Moltbook Moment: A Turning Point for Communications
The recent emergence of Moltbook, an experimental AI-native platform built and operated by a small group of independent technologists, has sparked many strong emotions among communicators—a combination of deep apprehension and intense intrigue.
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Digital & Technology
AI Experimentation: How to Empower Your Team for Innovation
Communicators can unlock innovation by encouraging AI experimentation. Learn how to empower your teams, foster creative use cases and drive success.
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Branding/Marketing
PR Roundup: Celebrity Super Bowl Ad Impact, Cheaper Chips and a Very Denny’s Valentine’s
This week’s PR Roundup looks at how brands are approaching high-stakes moments—from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine’s Day stunts designed to cut through the noise.
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Branding/Marketing
Why Mega-Sporting Events Are the Ultimate Reputation Stress Test
For organizations that participate, sponsor, host or support mega sporting events, the communications landscape is uncompromising: every message, silence and misstep is amplified and politicized almost instantly.
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Branding/Marketing
What Bad Bunny’s Super Bowl Moment Reveals About Crisis Leadership
The “Bad Bunny approach” offers crisis managers a set of lessons that apply across government, philanthropy, business and community networks.
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Corporate Social Responsibility
Silence Used to Feel Safer. It Isn’t Always. Not Anymore.
For communications leaders, there are moments when the job stops being theoretical. When a city is under a national microscope, and employees are watching from their kitchens, discussing in their group chats, and thinking on their commutes, the questions arrive quickly and personally: Are we safe? Does leadership see what we’re seeing? Are we expected […]
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Branding/Marketing
PR Roundup: Ye’s Big Apology, Wienie 500 Returns, AI Usage Plateauing Among PR Pros
From Ye’s crisis apologies and credibility questions to Oscar Mayer’s bun-believable brand theatrics and Muck Rack’s AI reality checks, this week’s PR Roundup highlights how communicators are navigating seriousness, spectacle and strategy all at once.
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Corporate Social Responsibility
Silence, Statements or Stands: What the Minnesota ICE Crisis Reveals About Corporate Activism
As social issues, such as those in Minnesota, escalate rapidly and play out in real time, business leaders are increasingly forced to decide not just whether to speak or make statements, but how clearly—and at what risk—in moments when silence, caution or ambiguity can be interpreted as a message of its own.
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Crisis Management
Crisis, Not Coaching, Defined the Buffalo Bills’ Postseason Breakdown
The Buffalo Bills’ week of misfires provides stark, real-world instruction for public relations professionals. The failure was not necessarily in the decision to fire their coach, but in their total breakdown of crisis communication protocols.
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