PR/Comms
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Digital & Technology
6 Ways PR Pros Can Maximize ROI from SXSW
SXSW rewards intention, not over-scheduling. Success isn’t measured by how many sessions you attend, but by the relationships you build, the insights you gain and how effectively you use your time.
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Crisis Management
Inside a TikTok Outage: A Practical Playbook for PR and Social Teams
Do not overreact to a single outage, but do use this moment to pressure‑test your dependence on TikTok as a single point of failure.
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Crisis Management
A Golden Moment: USA Hockey’s Triumphant (But Messy) Week
USA Hockey’s public silence at this moment isn’t just a missed opportunity. It actively risks undermining that growth by signaling to those new fans that the organization doesn’t take the women’s program seriously either.
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Branding/Marketing
PR Roundup: BAFTA Apology, Employees More Trusted than CEOs, Burger King Updates Whopper
From a crisis communications misstep on one of the entertainment industry’s biggest stages and new data showing employees now outpace CEOs in brand trust, to Burger King’s surprisingly human response to a decade of customer complaints, this week’s PR Roundup highlights the power—and pitfalls—of modern communications.
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Branding/Marketing
Voice, Speed and Trust: The Modern Comms Stack for Brand Growth
Building a modern communications stack doesn’t mean adopting every new tool. But you do need to select the right ones. To do this, brand communicators need to understand three fundamentals: voice, velocity and verification.
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Crisis Management
AI Crisis Immunity: Building Three Layers for Organizations
Build a robust crisis immune system for your organization against AI-generated risks.
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Branding/Marketing
PRNEWS Unveils the Winners of the 2026 Content Marketing Awards
PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.
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Crisis Management
PR Roundup: AI Mistakes, Bush on Substack, ANTM Resurrects Feelings
PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.
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Digital & Technology
If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind
Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight.
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Branding/Marketing
PR Roundup: Ring’s Ad Backlash, Palantir Employee Pushback and AI Super Bowl Skepticism
This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.
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