PR/Comms
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Corporate Social Responsibility
PRNEWS Unveils 2026 Purpose & Impact Award Winners
PRNEWS has unveiled the winners of the 2026 PRNEWS Purpose & Impact Awards, which recognize the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact.
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Digital & Technology
30 Days to AI Search Visibility: The GEO Playbook PR Leaders Need Now
We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.
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Branding/Marketing
Your Brand’s First Impression May Now Be Written by AI. Stakeholder Education Is the Fix.
Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.
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Crisis Management
PR Roundup: Air Canada Crisis, the Second Screen of March Madness, and CCOs are not Happy
From an Air Canada air traffic control crisis at LaGuardia Airport, to a PR workforce stretched thin by expanding expectations, to fans rewriting the rules of live sports engagement during March Madness—this week’s PR Roundup covers timely moments and data for all communicators to learn from.
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Crisis Management
How Does ABC Manage the Damage After the Cancellation of ‘The Bachelorette’?
ABC must tell all it knows about what happened with casting this season’s “The Bachelorette,” no matter how bad, to reclaim trust with its viewers and advertisers.
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Crisis Management
What Wartime Press Attacks Mean for PR Professionals
In periods when political pressure, press attacks and media volatility rise together, communications strategy becomes an exercise in protecting trust.
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Digital & Technology
From Soundbite to Story: Media Training for New Media
Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.
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Corporate Social Responsibility
PR Roundup: Burgers Win, Macy’s’ Clear Warning and Lush Stands Up
From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.
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Digital & Technology
How AI Deep Research Is Transforming PR: From Media Landscape Analysis to Campaign Planning
Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.
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Digital & Technology
AI May Speed Up PR Teams, but Does it Make Them More Productive?
More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.
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