Event Marketer Archives - Page 4 of 84

Experiential Marketing Trend of the Week: ASMR Activations

Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]

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B-to-B Events

Cannes Lions 2026 Preview: Salons, Submarines, Supper Clubs and More

Cannes Lions 2026 will descend on the Palais des Festivals this month, drawing brand marketers, agency leaders and experience architects from across the globe. Amid the recognition hardware being doled out and cmo-level content, we’re keeping track of how the experiential offerings are evolving this year. Check out our preview of a few of the […]

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B-to-B Events

Complex Messaging, Outstanding Designs: Our Top 10 Exhibits at ASCO 2026

The American Society of Clinical Oncology (ASCO) 2026 Annual Meeting brought together more than 40,000 professionals at McCormick Place in Chicago May 29 through June 2 to explore the latest advances in cancer research, clinical practice, and innovation. Exhibiting at a medical congress comes with a unique rulebook. Commercial and medical affairs functions must remain […]

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B-to-B Events

Watch: Justin Tabas of Bosch in The Studio at EMS 2026

Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Justin Tabas, senior experiential marketing manager at Bosch, sits down with Event Marketer’s Rachel Boucher at the 2026 Experiential Marketing Summit to talk building careers in events. Tabas shares his journey into experiential marketing, the specific moments […]

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B-to-B Events

How Square Leveled Up the Fun at the 2026 National Restaurant Association Show

You hear it all the time: “Trade shows are no fun.” Square disagreed. For the 2026 National Restaurant Association Show, which took place May 16-19 at McCormick Place in Chicago, the brand activated the “Surprise and Delight” sponsorship during the busiest moments just before the doors opened with a skate show and mini-troopers falling from […]

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B-to-B Events

Field Report: How Brands Built Connection at Licensing Expo 2026, Starting with the Badge

Just as the Experiential Marketing Summit was bringing inspiration to brand marketers, across the Las Vegas Strip, brands were finding new avenues for fandom at Licensing Expo, which was taking place May 19-21 at the Mandalay Bay Convention Center. The 2026 edition brought together about 12,500 industry professionals and a record 400 exhibitors, representing IP […]

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B-to-C Events

Photo Tour: A ‘Manifesting Marilyn’ Exhibition at Genesis House Reframes Monroe as a Visionary

On what would have been Marilyn Monroe’s 100th birthday, Genesis on June 1 transformed its brand home in Manhattan into an exhibition that pays tribute to the pop culture icon, and draws parallels between her story of reinvention and the brand’s own evolution. And EM was on the scene to get the full scoop. Open […]

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B-to-B Events

The Brief: Clay Bars and Biscuit Blasters

This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.

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B-to-C Events

Experiential Marketing Trend of the Week: Rolling Stunts

Wrapped vehicles and tricked-out rides are guaranteed to turn heads, but a larger-than-life mobile installation can generate social content, earn press coverage and spark “did you see that?” conversations that keep a brand top of mind. Whether they’re wheeling into neighborhoods, city centers, festivals or popular landmarks, rolling stunts are transforming ordinary parking lots, street […]

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B-to-C Events

Audible Story House: Storytelling and Community-Building at a ‘Bookless Bookstore’

The Audible Story House marked a new chapter in audio storytelling through a bold concept: a “bookless bookstore.” From May 1-29 in New York, consumers could visit the first-ever IRL space dedicated to the craft, where every use-case for enjoying an audiobook had its own dedicated room, and “Story Tiles” turned the brand’s intangible products […]

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