It’s all About the Data
If you live in California or New York, you may live in one of the 10 wealthiest zip codes in the United States.
Here’s the list for those unsure of their wealth-status.
The slide show and resulting wealth concentration made my mind make a left turn and think about data, and its importance not only in direct marketing, but in all marketing and in many aspects beyond the marketing world that my brain inhabits far too many hours each and every day.
The right data, I mean the correct data, helps create the right messaging, determine where decline or growth is occurring, helps determine and predict what people will buy, eat, spend and where. Data, like the US Census information, plays a vital role in many aspects of our daily lives.
Data is why companies like Amazon, Dell, Overstock, Toyota, Zappos, Best Buy, McDonald’s and others thrive when their competitors struggle. Good data= good results; bad data=bad results and great data=great results. It’s too bad that data is all too often the overlooked step-child in effective advertising and marketing communication campaigns.
Your data can tell you stories, often accurately predicting the ending. What’s your data telling you and what stories has it inspired? Is data a key part of your marketing strategy and what have you discovered because of it? Oops, my right brain just kicked in. I have to go now…
