Richard H. Levey

• Direct Marketing | Print

  Eve Ensler’s Advice on Being A Better Lover – And Data-Based Marketer

  Playwright Eve Ensler's Vagina Monologues includes a bit of advice for being a better lover that could easily carry over to those responsible for collecting data for marketing purposes.

  SLOW DOWN.

  How this makes one a better lover is pretty obvious. So let's focus on the data part.

• Acquisition

  Tailored Content Boosts Conversion in Lead-Generation Cycles

  Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

• Direct Marketing | Print

  Chief Marketer Listline June 11

  Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Maxim magazine, Nugenics Natural Supplement Online Buyers and American School Boar Journal.

• Direct Marketing | Print

  The Case for Data-Driven Test and Learn Processes

  The test-and-learn loop is an underused tool in a marketer’s arsenal. Pity, because it can be the difference between just struggling along and succeeding.

• Direct Marketing | Print

  Chief Marketer Listline June 4

  Marketing lists from Captus, Farm Animal Rights Movement, Hooked on Phonics, Independent Living E-Letter and Soap.com

• Acquisition

  Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers

  There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

• Data & Analytics

  Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study

  Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

• Direct Marketing | Print

  Chief Marketer Listline May 29

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

  · New list to market in past 7 days
  · Exclusive to list manager
  · Data card quality score 85 or higher on NextMark
  · Data card publicly available online

• Data Driven ROI

  Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior

  A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

• Direct Marketing | Print

  Q&A: New CEO Woolley on Future of the DMA

  Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.