The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.

Sergii Denysenko, CEO, MGID Remember when the tech industry was fun? Talent used to be lured in and retained with lavish campus-style offices, foosball tables, laundry services, luxury catering, and egg freezing. Fast forward to today, and 2025 has already seen tens of thousands of tech layoffs, following a staggering 150,000 last year and 260,000 […]

  Tuesday July 29, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Although this summer’s been more than scintillating sports-wise, the excitement is building as football season draws near.    FOX SPORTS, BARSTOOL TEAMING UP Fox Sports and Barstool Sports struck a broad partnership spanning college football, college basketball and […]

“In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream, or to some at least, revered status. That is an […]

This week’s hot takes on hot topics in experiential marketing cover frozen lotion, soccer jugglers and chainsaw-sliced sandwiches.

With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.

Warner Bros. Discovery offered details on corporate names and senior leadership appointments for when the company separates in mid-2026. “Streaming & Studios,” which will be home to Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, HBO Max and Warner Bros. Gaming Studios, as well as their film and television libraries, will be […]

They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite audiences to grab a booth and settle in. Yes, we’re talking diners, and all the ways brands are harnessing the aesthetic. Diner experiences caught the attention of the editors of […]

Fox Nation, an SVOD that largely serves lifestyle and entertainment programming, is jumping into the live sports arena.

While there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.