Look, Up in the Sky

|  by Patty Odell

Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the "real" world.

Brands Power Up Promos for “Iron Man 2”

|  by Patty Odell

The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.

Social Connections

|  by Patty Odell

Best practices for using social media to connect with consumers and drive people to event marketing tour stops.