JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming CBS specials Secret Celebrity Renovation (September 20) and The Greatest @Home Videos with host Cedric the Entertainer (seen at left, September 27). Bob Horowitz, founder and president of JUMA Entertainment, shares his thoughts on connecting with viewers. How are the […]

One in three shoppers plan to spend less on 2024 holiday shopping compared with last year, according to a new survey.   A quarter of shoppers plan to spend more, and most shoppers, at 43%, plan to spend the same on holiday shopping this year compared with last year, according to a newly released Bankrate […]

Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As AI technologies evolve, their impact […]

It was a packed room at the St. Regis in Washington, D.C. on Wednesday, as former FTC Commissioner Noah Phillips joined sitting Commissioner Alvaro Bedoya during The Media Institute Communications Forum Luncheon to discuss his perspective on hot topics such as protecting children’s privacy, fraud and AI. The free-flowing discussion even delved into TV viewing, with Bedoya complaining about a lack of Latino representation and the skewed portrayal of existing Latino characters, particularly regarding dialects and accents.

Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.

With how quickly things change, it can be refreshing to see an old friend.

The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […]

The growing demand for women’s sports programming helped guide Scripps through this year’s upfront season. The company hung its hat on ION as it continues to host WNBA and NWSL games, but the success from that has led to more demand within certain areas such as CTV.

This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.

As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here’s what brands need to know to stay ahead in the evolving digital landscape.