With how quickly things change, it can be refreshing to see an old friend.

The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […]

The growing demand for women’s sports programming helped guide Scripps through this year’s upfront season. The company hung its hat on ION as it continues to host WNBA and NWSL games, but the success from that has led to more demand within certain areas such as CTV.

This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.

As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here’s what brands need to know to stay ahead in the evolving digital landscape.

To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Read on for a sneak preview of the experiential programs taking over […]

It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much.

DirecTV and Disney have yet to strike a renewed carriage deal even as Week 1 of “Monday Night Football” passed.

Boehringer Ingelheim, the world’s largest independently owned pharmaceutical company headquartered in Ingelheim, Germany, has set out to bring real, tangible change to their exhibition practices. With a schedule of more than 400 events worldwide, Boehringer wanted to represent the company’s commitment to its Sustainable Development for Generations efforts, rooted in the United Nations Sustainable Development […]