Brian Quinton, Author at Chief Marketer

2012 PRO Award Finalist: Ryan Partnership for Unilever Food Solutions

To engage more deeply with its retail-restaurant clients, Unilever Food Solutions and Ryan Partnership developed a web site and email newsletter program that treated deli and QSR owners like the foodservice pros they aspire to be. The SandwichPro.com site spotlighted client chefs, offered recipes and research, and produced a 4% increase in mayonnaise sales.

Engagement

2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors

The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

2012 PRO Award Finalist: Upshot for Hilton Worldwide

Hilton Worldwide strives to be the first choice (if not the only choice) when owners take steps to expand their property portfolio. To establish that amount of valued advocacy, Hilton and agency Upshot created Owner’s Access to exceed owners’ highest expectations.

Engagement

2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

Acquisition

2012 PRO Award Finalist: MSL New York for Procter & Gamble

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

Engagement

2012 PRO Award Finalist: The Integer Group for MillerCoors

To Increase case sales of Coors, MillerCoors worked with the Integer Group to get a message out to Latinos of Mexican and Dominican heritage that the National Puerto Rican Day Parade on June 12, 2011 was a time for all Latino groups to “emboricuate” (refresh) their celebration.

Engagement

2012 PRO Award Finalist: MASS Hispanic for Kimberly-Clark

The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost, many Latinos are blowing their noses with handkerchiefs, napkins and even toilet paper and do not see the inherent value in tissue.