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Emotions Matter When it Comes to Engagement: Report

|  by Beth Negus Viveiros

What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30…

The Battle Against Boring in B2B Creative

|  by Beth Negus Viveiros

B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.

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5 Martech Ideas for Engaging Decision Makers

|  by Nadjya Ghausi

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Crafting Buzzy Brand Experiences for B2B Millennials

|  by : Chris Cavanaugh

Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.