Month: May 2013
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Study: Social Media May Be Free, But Marketers Have to Pay to Get Optimal Results
Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is […]
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How to Manage Your PPC Budget for the Best Possible Results: A ‘Case Study’
By Paul Taylor, founder and CEO of Webmarketing123
For most advertisers, the phrase “Managing your PPC Budget for Best Results” will elicit a thought response of setting a daily campaign budget in Google AdWords or maybe a monthly campaign budget in Bing Ads that falls within their budgeting constraints. This is the beginning and end of managing their monthly budget.
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5 Pinterest Tools to Grow Your Business, Extend Your Reach and Boost Sales
Pinterest saw its PC-based audience grow by 1,047 percent in 2012, according to Nielsen. Meanwhile, according to comScore, the image-based social network boasted 27.0 million unique visitors in February, making it the No. 40 Web property in the U.S. Add to these impressive numbers the growing trend of all things visual, and it’s easy to […]
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Don’t Be Afraid of These 4 Marketing Buzzwords – Understand and Use Them
“Big data,” “mobile marketing,” “predictive analytics,” “convergence analytics”
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50+ Content Marketing Metrics to Prove Tangible Results
As far as bottom lines and some higher-ups are concerned, content marketing is only as effective as the metrics that are able to prove its true worth. The good news is that though content marketing is created with words, there are plenty of numbers that will reveal how helpful it is to a business’s ability […]
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Acquisition
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.
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Digital
Why You Should Give a Darn About Your Local Reputation
Managing your reputation online can mean the difference between winning more business and losing potential customers.
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Acquisition
Finding the Right Lead Generation Strategy
What is the best strategy for your company, inbound or outbound marketing?
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Direct Marketing | Print
Chief Marketer Listline May 16
Lists featured this week include The Oregonian and Caliber Corporate Contacts.
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Acquisition
Why You Should Care About Customer Journeys
(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]