November 25, 2008 - Chief Marketer

Listline e-Newsletter 11/25

MGI Lists has been chosen to manage this combined membership list from
the American Society of Association Executives and the Center for
Association Leadership.

Monster.com Returns to Super Bowl in Larger NFL Deal

Monster.com will have two advertising spots in this season’s Super Bowl after an absence of five years as part of a larger multi-year National Football League sponsorship pact.

GM Releases Its Tiger: Pro Shop Blog

As General Motors tells it, the move to let Tiger Woods out of his current endorsement contract with the automaker was coincidental to its current quest to gain a share of a $25 billion loan Congress is contemplating for the Big Three Detroit wheels.

Talking Tub Makes A Return in Parkay TV Spots

ConAgra Foods’ Parkay brand brought back its iconic “Talking Tub” in TV spots last week.

The Doctor’s Disorders: Pro Shop Blog

About 10 years ago I was asked to be godfather to the new son of some in-laws I didn’t know very well.

The Hyperfactory Hires SVP President and Global Strategist

The Hyperfactory has hired Angela Steele as senior vice president and global strategist.

News Brief

DIAGEO: has a new rum: Captain Morgan 100 Proof Spiced Rum.

Agencies

P&I Postscripts

CINEMARK HOLDINGS: has a new feature for its gift cards—the capability for customers to upload their own images or photos.

The Social Success of Obama

The Obama for America campaign will be viewed by today’s marketers as a comprehensive case study in how to build a brand in a Web 2.0 world. Here’s how one analyst views it, and how she believes marketers could use social media to the same success the Obama campaign did

Agencies