Month: April 2006

• The Five Tools Necessary for Playing Retail Hardball

  Consumer products manufacturers who seek distribution at hypermarkets, big-box, or club stores would be well advised to become big-league hardball players, because every day a new megastore opens somewhere in America

• Listline e-Newsletter 04/28/06

  Worldata has been appointed manager for the Bauer Publishing list
  portfolio, effective June 1. The appointment includes a master file with
  822,631 subscribers. Separate files are available for the magazines
  First for Women, Woman’s World, In Touch, Life and Style Weekly, J-14,
  Twist, M and Soaps in Depth.

• Marketing Performance Management: Break Conventional Marketing Wisdom

  We need “Freakonomics” for marketing! As I reread Steven Levitt and Stephen Dubner’s book on a plane flight, the woman sitting next to me practically shouted that out.

• The Seven Deadly Sins of Press Releases

  The press release can be one of your most powerful public relations tools. Many companies, however, make the mistake of thinking that press releases are simple regurgitations of company news. Wrong!

• WPP Buys IEG

  WPP Group has bought sponsorship consultancy IEG, Inc. to round out its media-management services.

• Engagement

  Show Time: Tribeca Film Festival Lures Filmgoers

  The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue.

• Engagement

  U.S. Cellular Sets the Stage for Summerfest Promotions

  U.S. Cellular has struck a three-year sponsorship deal for Milwaukee’s Summerfest worth more than $1 million.

• Acquisition

  Nestlé to Name a New Wonka

  Nestlé USA’s latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.

• News Briefs

  CENDANT HOTEL GROUP: said it plans to merge its AmeriHost Inn franchise system into…SONY COMPUTER ENTERTAINMENT: has appointed Peter Dille to…

• Live from Ad:Tech San Francisco: Personal Profiles Key to Targeting

  The recent proliferation of Internet social networks like MySpace.com and blogging phenomenon are creating millions of self-reported consumer profiles for potential targeting of products and services.