Consumer products manufacturers who seek distribution at hypermarkets, big-box, or club stores would be well advised to become big-league hardball players, because every day a new megastore opens somewhere in America
Worldata has been appointed manager for the Bauer Publishing list portfolio, effective June 1. The appointment includes a master file with 822,631 subscribers. Separate files are available for the magazines First for Women, Woman's World, In Touch, Life and Style Weekly, J-14, Twist, M and Soaps in Depth.
We need “Freakonomics” for marketing! As I reread Steven Levitt and Stephen Dubner’s book on a plane flight, the woman sitting next to me practically shouted that out.
The press release can be one of your most powerful public relations tools. Many companies, however, make the mistake of thinking that press releases are simple regurgitations of company news. Wrong!
WPP Group has bought sponsorship consultancy IEG, Inc. to round out its media-management services.
The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue.
U.S. Cellular has struck a three-year sponsorship deal for Milwaukee's Summerfest worth more than $1 million.
Nestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.
CENDANT HOTEL GROUP: said it plans to merge its AmeriHost Inn franchise system into...SONY COMPUTER ENTERTAINMENT: has appointed Peter Dille to...
The recent proliferation of Internet social networks like MySpace.com and blogging phenomenon are creating millions of self-reported consumer profiles for potential targeting of products and services.
