White Sale
Posted on
by Chief Marketer Staff
Consumers of major appliances are getting a little crazy. According to market research firm NPD Intelect, buyers of “white goods” (washers, dryers, refrigerators, and dishwashers) are increasingly choosing more colorful options. OK, maybe “colorful” isn’t the most appropriate word, but they are, uh, less white. For instance, the second most popular color for a new model refrigerator sold in April was – are you ready? – almond, followed by black, bisque, and stainless steel. No word yet on where avocado green falls on the list.
