Webinars
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The Mailbox Strikes Back
Online
Why direct mail is outperforming digital in 2025
Register NowMarketers say mail is driving customer acquisition, while its influence on consumer spending continues to rise. Join Franklin Madison Direct for an exclusive look at the latest findings from our 2025 Direct Mail Benchmark Report, including insights from over 350 senior marketers and 600 consumers. This data-packed session will reveal what’s working now in mail, […]
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Building Omnichannel Trust: From Unknown Users to Loyal Customers
Watch On DemandIn this post-cookie era, the key to transforming unknown users into engaged, consented customers is through mastering first-party data collection and consent management. This webinar will outline the essential tactics for harnessing first-party data across multiple diverse channels while prioritizing compliance and fostering meaningful engagement. Join us for an interactive webinar where we’ll equip you […]
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Redefining the Power of Webinars with Measurable Growth Hosted by Chief Marketer
Watch On DemandROI attribution: arguably the most critical yet arduous part of the marketer’s job. You’re likely reporting on how many leads or engagement your webinars generated. But there’s so much more impact you can show off with your teams! Our cross-functional panel of field, growth, and demand marketing experts will dive into optimal webinars and event […]
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Consent-Driven Advertising: How Successful Brands Deliver Personalized Experiences
Watch On DemandJoin Chief Marketer and OneTrust for an informative webinar on how successful organizations use first-party data to deliver personalized experiences that prioritize user privacy and consent. Our expert panel will share insights and best practices on how to collect, manage, and use first-party data to deliver tailored advertising experiences that respect user choices and preferences.
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How to Foster Engagement Without Cutting Prices
Watch On DemandJoin Chief Marketer along with Scott Lapp, Director, Incentives Marketing and George Long, Senior Director, Client Development both of Blackhawk Network and learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.
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Marketing Executive Roundtable – Succeeding in the Subscription Economy
Watch On DemandMarketBridge’s Senior Vice President Mike Kelleher hosts a panel discussion with marketing executives Mike Amsel from SiriusXM, Kati Quigley from Microsoft and Jason Bartlett from Pitney Bowes covering how their organizations are rethinking the entire customer experience in the subscription world—from positioning, messaging, partner programs and post-acquisition analytics.
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Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data
Watch On DemandIn this webinar, Forrester VP Principal Analyst, Mary Pilecki, and Epsilon VP Strategic Consulting, Tamara Oliverio, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data. Amp up your customer experiences—all without the cookie.
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The Secret to Driving Revenue in 2022 and Beyond
Watch On DemandJoin CMO, Alex Ortiz, as he discusses a more personalized approach to marketing, and shares insights on how to drive impactful revenue for your teams. Plus, learn ways to ensure your marketing departments hit (and exceed) numbers each quarter.
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The Transaction Transformation – Critical Data Enabling Brand Outcomes & Media Value
Watch On DemandWhen properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organization. Our panel of senior marketing leaders will share how they see data impacting marketing results now and into the future.
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Planning Your 2022 Promotions Strategy: How to Foster Engagement Without Cutting Prices
Watch On DemandJoin Chief Marketer and Blackhawk and learn how to overhaul your customer acquisition, retention, and loyalty strategy for 2022 and beyond.