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Web Site Offers Designer Bags for Rent

Web Site Offers Designer Bags for Rent

Posted on October 15, 2006 by Chief Marketer Staff

Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets.

So she and partner Sam Mangiere created a Web site (www.frombagstoriches.com), through which fashion-conscious women can rent handbags by top designers like Gucci, Fendi and Louis Vuitton for as little as $15 a month.

The company began by using pay-per-click advertising on Google and Yahoo!,

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