Online advertiser ValueClick Inc. plans to buy digital messaging company Mediaplex, Inc. in a deal valued at about $43.9 million.
Following the closure of the deal, Jim Zarley is expected to remain chief executive and chairman of the board of ValueClick while Tom Vadnais will continue as president and chief executive of Mediaplex, which will become a wholly owned subsidiary of ValueClick.
The combined company will have domestic offices in Westlake Village, CA, San Francisco, New York, and Louisville, KY and international offices in the United Kingdom, Germany, France, Canada and Japan.
The merger is subject to approval by shareholders of both parties and standard conditions.
Network
