U.K. Online Travel Marketer Taps Real Media

Online Travel Co., the London-based Internet travel marketer, has tapped Real Media U.K. to sell advertising on its Ifyoutravel sites.

Terms were not disclosed.

Those sites include its http://www.ifyouski.com, http://www.ifyougolf.com and www.ifyoudive.com sites. Real Media will use its Open AdStream ad serving technology to deliver advertising onto them.