OCTAGON
- Core 1: Sponsorship Activation & Marketing
- Core 2: Event & Experiential Marketing
- Core 3: Sports Marketing
Clients Include: MasterCard, Sprint, BMW of North America, Bank of America, The Home Depot-
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Running from grassroots to global, this team is all about passions for sports and entertainment. It restructured the Marketing Americas group into three strategic pillars: Americas Marketing (consulting program and event work for blue chips); Events & Hospitality (domestic/global event hospitality teams; Octagon owned/operated events) and FRUKT NA, which the shop acquired this year, (music/entertainment/product placement skills). Octagon Brazil tripled staff in prep for—and already executing on—one of the world’s biggest events, the 2014 FIFA World Cup. Go Jeff!