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Revving Up

|  by Chief Marketer Staff

WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel

RETURN on INVESTMENT

|  by Chief Marketer Staff

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

Hitting the Right Chord

|  by Chief Marketer Staff

Larry and Wendy Davis' company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

Exciting Results

|  by Chief Marketer Staff

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

Spam Stings

|  by Chief Marketer Staff

Everyone knows spam is proliferating. After all, who doesn't have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds

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