Topic | Personalization

Marketers Increase Email Use On Black Friday

|  by Beth Negus Viveiros

Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren't shy about using email to cash in on consumers' post-Thanksgiving shopping urges, either.

The Right Way to Grow Your Email Subscriber Base

|  by Beth Negus Viveiros

Many marketers wrestle with how to best grow their email subscriber lists. There are plenty of options, but they all have different pros and cons—and sometimes even legal consequences. From worst to better, here’s a quick rundown on some of these tactics and the pluses and pitfalls of each.

Email Watch: Volvo Vamps It Up with “Twilight”

|  by Beth Negus Viveiros

A few months ago, apropos of nothing, my 86-year-old mother turned to me and said "You know, I don't think that much of that Lady Gaga." "Well Mom," I replied, "that's fine, since you're not really her target demographic anyway." She looked at me a ...

Email Watch: Happy Birthday to Me

|  by Beth Negus Viveiros

I have a friend who hates the idea of birthday wishes on Facebook. All you're getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn't popped up in the corner of their Facebook home ...

Can Groupon Grow Up?

|  by Brian Quinton

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

Unified Databases, E-mail Hygiene Pay Out For Eldorado Resorts

|  by Beth Negus Viveiros

At Eldorado Resorts, databases talk to each other before talking to guests. These conversations keep members of its loyalty program from being bombarded with too many solicitations—or, even worse, with inappropriate messages. This quantity control effort is relatively new. Up through the summer of 2010, Eldorado's various business departments, including its restaurants, casinos, showrooms, concert…

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