Topic | Personalization

Don’t Make Email Marketing a Siloed Experience

|  by Beth Negus Viveiros

A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.

Marriott Rewards eNews: 2011 IMA Award Winner

|  by Chief Marketer Staff

2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

Holiday Email Watch: Free Shipping Friday Round-Up

|  by Beth Negus Viveiros

comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second ...

Marketers Increase Email Use On Black Friday

|  by Beth Negus Viveiros

Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren't shy about using email to cash in on consumers' post-Thanksgiving shopping urges, either.

The Right Way to Grow Your Email Subscriber Base

|  by Beth Negus Viveiros

Many marketers wrestle with how to best grow their email subscriber lists. There are plenty of options, but they all have different pros and cons—and sometimes even legal consequences. From worst to better, here’s a quick rundown on some of these tactics and the pluses and pitfalls of each.

Email Watch: Volvo Vamps It Up with “Twilight”

|  by Beth Negus Viveiros

A few months ago, apropos of nothing, my 86-year-old mother turned to me and said "You know, I don't think that much of that Lady Gaga." "Well Mom," I replied, "that's fine, since you're not really her target demographic anyway." She looked at me a ...

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.


PRO Awards


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CM 200

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