Topic | Email Marketing

email marketing

5 Tips For Better Email Marketing in 2016

|  by Janelle Johnson

Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style.

Personalizing Email With Dynamic Content

|  by Christopher Lester

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

B2B Email Trends & Tips

A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.

Reaching Millennials With Email Marketing

|  by Mike Nardella

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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