Ecommerce

• Agencies

  Online Shoppers Shrug Off Gap Shutdown

  After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.

• Agencies

  Online Ads to Crack $10 Billion in 2005

  Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.

• Agencies

  Magic Potion

  TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific…if you can find it when you need it. Scholastic.com is

• Agencies

  Best Foot Forward

  The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

• Agencies

  Chella Chases Abandoned Carts

  Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.

• Agencies

  Pfaltzgraff Sets a Custom Table

  TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest

• Agencies

  Fruit of the Vine for Sale Online

  WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape

• Agencies

  Huggies Has Pregnancy Covered

  Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make

• Agencies

  A Measure of Satisfaction

  What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure