Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.
Companies that support their gay and lesbian employees with health benefits comparable to those of their straight workers may reap greater brand loyalty, a new survey indicates.
The rich really are different from the mass market--and companies had better treat them that way. That's what Milton Pedraza, CEO of the New York-based Luxury Institute, says in introducing a set of metrics designed to measure how high-end customers feel about their experiences with the Louis Vuittons and Neiman-Marcuses of the world.
Generation Y, those folks born between 1981 and 2001, have long had a unique identity as purchase influencers for high-ticket items, such as vehicles and vacations. Now the group is coming into its own as a spending force.
Ameriquest Mortgage Co. is launching an online sweepstakes today that will send five consumers to meet The Rolling Stones and see them perform live, while helping the mortgage company generate new leads. As presenting sponsor of the U.S. leg of The ...
Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing. Telemarketing trailed a distant fourth, according to a new study from the Direct Marketing Association and Directo: the DMA's Council for Hispanic Marketing.
Marketing to the lesbian, gay, bisexual, and transgender (LGBT) community isn't as difficult as quantifying the market. That was one conclusion you could draw from the Reaching Out conference held in February by students at Harvard Business School, MIT Sloan School of Management, and Yale School of Management.
The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along
It's been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,
when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media
