CRM

• Data Driven ROI

  New Shooters at Harrah’s

  When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

• Data Driven ROI

  Getting Close to Proximity

  My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius

• Data Driven ROI

  Brown & Williamson Invests in CRM

  Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management

• Data Driven ROI

  Collectible DATA

  Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

• Data Driven ROI

  ROYAL TREATMENT

  ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

• Data Driven ROI

  Sector Schism

  CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

• Data Driven ROI

  Great Expectations

  RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship

• Direct Marketing | Print

  Survey: Retention-Based E-mail to Surge

  Report predicts e-mail will draw from direct mail budgetsThe number of e-mail marketing messages received by consumers will skyrocket from the 3 billion