Topic | CRM

Collectible DATA

|  by Chief Marketer Staff

Unlike Superman or Wonder Woman, Batman doesn't have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

New Shooters at Harrah’s

|  by Chief Marketer Staff

When Phil Satre resigns as Harrah's Entertainment Inc.'s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

ROYAL TREATMENT

|  by Chief Marketer Staff

ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

Sector Schism

|  by Chief Marketer Staff

CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

Great Expectations

|  by Chief Marketer Staff

RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company's customer relationship

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