CRM

• Data Driven ROI

  Check Your Alignment

  Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

• Data Driven ROI

  One-to-One Upmanship

  You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

• Data Driven ROI

  Hey You!

  Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the

• Data Driven ROI

  New Shooters at Harrah’s

  When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

• Data Driven ROI

  ROYAL TREATMENT

  ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

• Data Driven ROI

  Sector Schism

  CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

• Data Driven ROI

  Great Expectations

  RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship

• Direct Marketing | Print

  Survey: Retention-Based E-mail to Surge

  Report predicts e-mail will draw from direct mail budgetsThe number of e-mail marketing messages received by consumers will skyrocket from the 3 billion