Topic

CRM

  • Check Your Alignment

    Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

  • One-to-One Upmanship

    You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

  • Hey You!

    Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the

  • New Shooters at Harrah’s

    When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

  • ROYAL TREATMENT

    ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

  • Sector Schism

    CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

  • Great Expectations

    RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship

  • Survey: Retention-Based E-mail to Surge

    Report predicts e-mail will draw from direct mail budgetsThe number of e-mail marketing messages received by consumers will skyrocket from the 3 billion