Topic | Content Marketing

Universal Studios Sells Tickets to “Fast Five” in Car Town

|  by Chief Marketer Staff

Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town.

Fanta Rolls New Global Campaign into Stores: Q&A

|  by Brian Quinton

Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.

What You Need to Know to Create an Online Content Calendar

|  by Chief Marketer Staff

So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable,…

Aunt Jemima Employees Star in Viral Video: Q&A

|  by Chief Marketer Staff

A contest at a plant in Jackson, TN, that makes Aunt Jemima frozen waffles, pancakes and French toast, led to three employees starring in a video filmed at the plant and documenting how the products are made. The first video in the series of three was posted Feb. 17 on Facebook and had 33,000 views…

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


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